Hey hey! I’m Julie,

I help commercial photographers get clients with
ACTUAL budgets.

*(Without spending 40 hours a week on marketing)

I work with commercial and editorial photographers to create and implement effective marketing plans, build their strongest web presentations, and develop portfolios to target their ideal clients (yes, the ones with actual budgets).


Sometimes, you feel too close to your work to objectively assess how it’s perceived by others, and this makes it challenging to make improvements.

You wish you could better understand what potential clients are looking for and how you can stand out in a crowded market.

As a leading photography consultant and business coach, I work hard to provide commercial photographers with tailored frameworks and insights that transform chaos into order, and aimlessness into clear, actionable steps.. Through targeted marketing strategies and deep industry knowledge, I help you understand who your ideal clients are, what they need to see, and how best to amplify your unique creative voice.

By refining your presentation and marketing approach, we'll enhance your visibility, appeal, and conversion rate, ensuring your online presence truly reflects the quality and distinctiveness of your work. With my unique appraoch, you'll be poised to connect with better, more aligned clients and achieve sustainable growth in your photography business.

Have You Ever Wondered:

  • How do I attract clients with actual budgets?

  • Who do I reach out to at ad agencies, magazines, or brands?

  • How do I reach out to those contacts?

  • What should my website include?

  • How can I use social media effectively and efficiently?

  • How can I have a niche and also show my range as a photographer?

  • What even IS marketing?

  • Do I really need to worry about SEO?

  • How can I stand out from the competition?

  • What should I be charging for my time?


Have a Look Around


Explore Ways to Work Together

consulting + services

Read more about custom coaching, portfolio edits,
and more.

Read Through Tips on the Blog

tips, client highlights, and resources

Visit for industry insight and ways to improve your
business today.

Browse the Industry Resources Page

tools + education

Peruse the list of resources to improve your workflow, education, or marketing toolkit.


My Mission


My mission as a photo consultant is to empower commercial photographers by providing expert guidance and proven strategies to enhance their marketing efforts and connect with their ideal clients. With over a decade of experience, including as an agent, I understand the unique challenges faced by commercial photographers and aim to equip my clients with the tools and insights they need to effectively present their work, build meaningful relationships with clients, and continuously elevate their careers.

Learn More

300+

CONSULTING CLIENTS

With the privilege of serving over 300 clients in a span of five years, my journey as a photo consultant has allowed me to refine my skills and understand the changing needs of photographers, while fostering lasting connections with those I have had the pleasure to assist.

12+

YEARS EXPERIENCE

With over a decade of immersive experience as an artist’s assistant, photo agent, and photo consultant, I offer a dynamic and seasoned perspective to the ever-evolving world of photography.


Collaborators


  • “A year ago the most I'd ever made in a single day shoot was $xxx, that now stands at $xxx! It almost quadrupled. I can see the path forward from here (and it's an exciting one) and in large part I owe this to you :)"

    Megan Morello

  • "Right away I felt like she “got” me and understood my vision for my career. She gave me the push I needed to branch out into broader marketing strategies, which have already landed me bigger and better projects."

    Emily Hawkes

  • “I’ve been spending more time with the marketing audit you sent over and I am so thrilled by it. It feels like a breath of fresh air when there was such a cloud of uncertainty before.”

    Kelli Radwanski

  • “Julie swooped into my life at the perfect time. She was able to revamp my website, help me target new clients, and show me tools I had never used before to generate new business. She was a set of new eyes on my work & able to tell me what was working for my brand and what wasn't."

    Gina C.

Services

Together we can take charge of expanding your career by establishing a unique brand presence, and attracting prospective clients who align with your artistic ethos. Make social media work for you, take the guesswork out of SEO, or craft a strategic marketing plan to keep you on track with your goals. Stay ahead of evolving trends, forge meaningful connections with your audience, and cultivate enduring relationships that foster loyalty and repeat business. Seize the reins of your career and confidently invest in impactful marketing efforts to drive your creative growth and reach your ideal client.

MARKETING

Whether you’re in the early stages of your career or more seasoned, marketing is an integral part of your business. Relying on word of mouth will only get you so far - by putting together a strategic and targeted marketing plan, you can regain control of your career and take yourself to the next level (ie, better clients with bigger budgets!).

CREATIVE CONSULTING

Let’s brainstorm! Creative consulting sessions allow us space to conceptualize effective test shoots, produce marketing materials that bring results, or identify gaps in your portfolio or business. This is your time to articulate your goals and pain points and get immediate solutions.

PORTFOLIO EDITS

As a photographer, your website is your strongest marketing tool. Without a strong and effective presentation that converts visitors into clients, all the outreach in the world won’t do you much good. If you’re looking to implement a new web portfolio that speaks to your ideal clients and shows them exactly what they need to see to hire you, you’ve come to the right place.

EMAIL NEWSLETTERS

Newsletters can be overwhelming when you aren’t sure who you’re speaking to or what to say - but we can take the guesswork out by creating templates and selecting content.

Guest Appearance

Over the years I’ve contributed to many webinars and podcasts, and my favorite by far has been with APA. Click here to watch one of my favorite episodes with them, or search YouTube for the full collection.


Ask yourself this - can you afford to stay where you are?

With my experience and expertise, you’ll have the tools and confidence to move your career forward instead of staying stagnate.

Get in touch today to schedule your free consultation and start your journey to success!