Maximizing Opportunities: How to Keep Your Photography Business Thriving While Traveling
Summer is here, and with that comes travel! As a photographer, being on the move doesn't have to hinder your business - if you plan it right:
Keep your audience updated: When planning your travel schedule, don't forget to keep your audience in the loop. Utilize your email newsletters to share your upcoming locations and travel dates. By doing so, you create an opportunity for local clients to connect with you and book photo shoots in their area, when they may not have the budget to fly you out otherwise.
Add a map to your website: For extended travel or multiple trips, consider adding a schedule or map to your website. This provides visitors with a visual representation of your future whereabouts, enabling them to see which markets you will have access to in the coming months. It helps potential clients identify opportunities for collaborations in specific locations.
Encourage clients to prioritize you: If you're keen on setting up client meetings during your trips, take the initiative and reach out directly via email well in advance. Communicate your availability and express your interest in scheduling a meeting during your limited time in town. By emphasizing your limited availability, you create a sense of urgency and encourage clients to prioritize meeting with you.
Contact editorial clients: When heading to popular vacation destinations that are often featured in magazines or editorial publications, reach out to your contacts in the industry and inform them of your upcoming presence in the area. Editorial clients often have tight budgets for travel, so they may be more inclined to consider giving you an assignment if you're conveniently located in a sought-after location.
Capture the essence of your travels: Don't forget to take advantage of the unique opportunities your travels present. Whether you typically shoot travel or not, make time to explore new locations and landscapes and stretch your creativity or skill level. Plan photo tests, embark on personal projects, or simply take snapshots while you're exploring and vacationing. Allow the change in scenery to fuel some new creative ideas, without the pressure of being client work.