Boost Your Online Visibility: 4 Small Steps for Commercial Photographers to Improve SEO Today
You probably already know that photographers need to be using targeted outreach in their marketing, but increasing “findability” is just as important - which is where SEO comes in. This is a particularly strong marketing tool to have In this blog post, because it allows clients to find you when they have a job they’re hiring for right now. Setting up your own SEO is possible using basically any website host, but isn’t limited to your website alone:
Identify Your Keywords: Start by identifying your areas of specialty and the type of photographer you are. Reflect on what sets you apart and the unique services you offer. Incorporate these keywords naturally throughout your website content, including your homepage, about page, and portfolio. This helps search engines understand your expertise and improves your chances of appearing in relevant search queries.
Use Industry Language: To ensure your website is easily discoverable by potential clients using search engines, integrate common industry terms into your website's copy. Think about the language your target audience uses when searching for photography services. Incorporate these keywords naturally into your headings, captions, and descriptions. By aligning your content with industry language, you increase the likelihood of matching search queries and attracting relevant traffic to your site.
Optimize File Names: Did you know that image file names can be searchable? Take advantage of this by renaming your image files using your identified keywords. Instead of generic names like "IMG_001.jpg," opt for descriptive file names that relate to the content of the image and include relevant keywords. This optimization not only helps search engines index your images but also boosts your chances of appearing in image search results.
Google My Business: Setting up a Google My Business account is a vital step to ensure your photography services can be easily found based on location. Fill out your Google My Business profile with accurate and comprehensive information, including your business name, address, phone number, and website URL. Be sure to incorporate your keywords into the business description and other relevant fields. This allows Google to associate your business with specific locations and enhances your chances of appearing in local search results.
We all know the photo industry is a competitive one, so optimizing your website for search engines is essential to increase your online visibility and attract potential clients. By identifying your keywords, using industry language, optimizing file names, and leveraging Google My Business, you can significantly improve your chances of ranking higher in search results and connecting with your target audience. Remember, SEO is an ongoing process, so regularly evaluate and refine your strategies to stay ahead of the game.