When designing your website, it's important to understand that potential clients will want to see common industry terms that show you know how to speak their language.

You probably already know that photographers need to be using targeted outreach in their marketing, but increasing “findability” is just as important - which is where SEO comes in. This is a particularly strong marketing tool to have In this blog post, because it allows clients to find you when they have a job they’re hiring for right now.