Based out of San Francisco, Samantha’s work is beauty reimagined. Using photography and mixed media, her work immediately draws you in and is at times perfectly unsettling (the contact lens!).

See more at her website: www.samanthawolov.com

While the ultimate goal of your larger marketing strategy is to attract and acquire customers, the path to achieving that goal is often more complex and nuanced than a direct one-to-one conversion. Recognizing the multifaceted nature of marketing tools can lead to a more holistic approach that maximizes their potential impact.

Meg Smith is a photographer based in Napa Valley, known for her expertise in food and lifestyle photography. With a passion for storytelling and an innate ability to capture the beauty in everyday moments, Meg is working for clients such as Chanel, Ritz-Carlton, Men’s Wearhouse, and The Thomas Keller Restaurant Group.

Use downtime as a chance to embark on personal projects that align with your artistic vision and interests. These projects can be passion-driven and less focused on commercial viability, allowing you to explore new techniques, subject matter, or styles.

Daniel is a Dominican Republic-born automotive and lifestyle photographer and director living in Boston and serving clients nationwide. Hist client roster includes Polestar, Mercedes, Toyo Tires, and more.

When designing your website, it's important to understand that potential clients will want to see common industry terms that show you know how to speak their language.

Introducing Emily Hawkes, a dynamic commercial photographer and director specializing in food, beverage, and product imagery. Known for her bold and vibrant style, Emily brings a playfulness and whimsy to every project.

Encourage clients to prioritize you: If you're keen on setting up client meetings during your trips, take the initiative and reach out directly via email well in advance. Communicate your availability and express your interest in scheduling a meeting during your limited time in town. By emphasizing your limited availability, you create a sense of urgency and encourage clients to prioritize meeting with you.

“Living in a rural area near a small town informs Amanda’s work, seasonal shifts and subtle changes that occur over time combine with a slower pace of life to provide endless subjects to photograph. This unique perspective of life off the beaten path helps Amanda’s work tell a story of time and place.”

You probably already know that photographers need to be using targeted outreach in their marketing, but increasing “findability” is just as important - which is where SEO comes in. This is a particularly strong marketing tool to have In this blog post, because it allows clients to find you when they have a job they’re hiring for right now.

Meagan is a Chicago-based lifestyle, fashion and interiors photographer who brings a soothing palette and elevated sense of style to her work. Her clients include Walgreen’s, AirBnB, Budweiser, Birchbox, Google, Marriott, Sweetgreen, and GrubHub.

Having a clearly defined personal style is crucial at every stage of your career, even as it fluctuates over time.

It serves as a visual signature, distinguishing your work from others and conveying a cohesive narrative. A defined style enables you to express your unique perspective, creating a distinct identity that resonates with your audience. It establishes trust and recognition, attracting clients who align with your artistic vision.